The Promotora—or community outreach worker—model grew out of a movement that started in Latin America in the 1960s. When hard-to-reach communities were in dire need of critical health information, community-based organizations began training Promotoras to provide necessary health information to their neighbors and friends. At Nuestra Casa and many of our partner organizations, the model has evolved beyond health care to include a broader set of social issues and services best addressed through trained community members’ networks.
At Nuestra Casa, our unique model trains, supports, and coaches Promotoras to take ownership of their neighborhood. These passionate leaders are parents and trusted messengers in our community who care deeply about justice and equity. They organize neighbors, facilitate workshops, and guide our programmatic priorities. Watch a video about our Promotoras program here.
Program Features
What Our Promotoras Do
Our promotoras are the backbone of many other programs and campaigns, including Project LIBRE, Environmental Justice Academy, and Housing Justice. They also support many of our community workshops.
Ongoing Training
We offer regular training for staff promotoras to support their development and wellbeing.