The Promotora—or community outreach worker—model grew out of a movement that started in Latin America in the 1960s. When hard-to-reach communities were in dire need of critical health information, community-based organizations began training Promotoras to provide necessary health information to their neighbors and friends. At Nuestra Casa and many of our partner organizations, the model has evolved beyond health care to include a broader set of social issues and services best addressed through trained community members’ networks.
At Nuestra Casa, our unique model trains, supports, and coaches Promotoras to take ownership of their neighborhood. These passionate leaders are parents and trusted messengers in our community who care deeply about justice and equity. They organize neighbors, facilitate workshops, and guide our programmatic priorities. We host an annual Promotora training to build upon their leadership, advocacy, outreach skills, and knowledge of community resources and initiatives. Watch a video about our Promotoras program here.
We offer introductory Promotora training once a year at our offices. We currently have a large and robust group of Promotoras. At Nuestra Casa we focus on leadership, personal, and professional growth training for our Promotoras every two months. These training sessions are open to leaders and Promotoras from other organizations. To learn more about the program, contact firstname.lastname@example.org
Our promotoras are the backbone of many other programs and campaigns, including COVID-19, Project LIBRE, Parent Academies, and Food Distribution. They also lead many of our community workshops.
We offer ongoing bi-monthly training for staff promotoras to support their development and wellbeing.